It can effectively turn employees into influencers for a business. Some programs offer incentives to employees for posting about the company, while others keep it casual by just providing assets, like content and images, and leave it up to the employees to share at their leisure. The structure for these programs can vary from company to company.
And it happened organically.Įmployee advocacy programs, like the Oyster Ambassadors, encourage employees to share their company's content - including job posts, blogs, news, and announcements - on their personal social media pages.
Kristopher Martinez, Oyster's internal communications and events manager, told Insider that this was one of the company's biggest posts linked to the ambassador program. While Oyster doesn't set engagement quotas or require employees to share details about the company on social media, by sharing this particular post, the ambassadors helped the company generate nearly 130,000 impressions, about 2,500 clicks, and more than 750 reactions. Kristopher Martinez, internal communications and events manager at Oyster Kristopher Martin
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